After a series of intense brainstorming and research days, the name MISOGI DOGI came up in September 2013. I was quite enthousiastic: it has a well-fitting Japanese meaning an experienced aikidoka would immediately understand. Containing a core principle of aikido, it expresses the philosophy of the project in two simple words. And last but not least, the brand can be easily pronounced in any language and sounds good. Yay!!