In early 2014, Frido & Lucile organised a so-called “hold-up” session with the help of the social business network make-sense. A group of 15 creative minds brainstormed for MISOGI DOGI and came up with new ideas how to reach the aikido community beyond the ones attracted by sustainability issues. The result was a really fun and exciting evening, a bunch of innovative ideas and a very precious reminder of the outsider perspective on the project.